Art Direction for natural skincare lines
Botanics and Your Good Skin are cosmetics lines owned by Walgreens - Boots. The brief was to co-concept, plan, and execute a photoshoot showcasing each brand. The project culminated in a 3 day long photoshoot in Mexico City, where I co-art directed a shoot with models, stylists, clients, and three photographers. The completed work lives on all social media channels in addition to retailer websites such as Target, Walgreens, and Ulta.
Created at Hogarth
Botanics &
Your Good Skin
Look & feel
My first step in the process was to create aspirational mood boards. Research into what choices competitors were making as well as how higher end brands Walgreens wanted to emulate was a necessary first step to determine the visual direction of the project. I comped together many mockups as a starting point.
We created a suite of lifestyle and product imagery for both brands that elevated the look and feel of each and every product. The work appeared across numerous social media channels and retail websites.