HSBC
Art direction and graphic
design for HSBC rewards programs including Jade, Fusion, and World Elite.
Created at Hogarth
HSBC Jade is a service that offers personalized relationship management and luxury lifestyle services. I created brochures and digital invitations.
HSBC Fusion is a banking service for small businesses. I selected stock imagery and implemented the color particle motif to create ads and booklets.
World Elite is a travel rewards focused credit card. I selected stock imagery and worked with a library of patterns and textures to design ads and brochures.
